If you look up “comeback” in the dictionary, you’ll see this picture next to it:
It’s true, Bieber’s new album Purpose is here. He did everything right; followed the dance trend in music, dyed his hair the perfect Zach Morris color, rocked some dope flannel, and actually started making music.
He teased his new music on social media, making fans drool with every booty shake in “Sorry” to every scenic landscape in “I’ll Show You”. People started realizing, the Beibs is BACK. Finally, we’re focused on the music.
Purpose is a diary, a compilation of mixed emotions, the ups and downs of relationships, the negativity we face in life, the love we’ll never forget. This time around, Justin makes you feel something. “I’ll Show You” is as personal as it gets; “Sometimes it’s hard to do the right thing, when the pressure’s coming down like lightning, it’s like they want me to be perfect, when they don’t even know that I’m hurting.” With the help of Skrillex, a dance beat is incorporated in the most glorious way. A slower track that still provides solid lyrical material with real meaning, something Justin struggled with at the beginning of his career; not anymore.
Although Bieber’s specialty seems to be a solid dance jam, the song “Company” keeps his sultry R&B vocals alive while an addicting bold pop beat frames the track. “The Feeling” follows suit, with help from newcomer, Halsey providing an insanely gorgeous hook; “Am I in love with you or am I in love with the feeling?”. Themes of new age love, fame, our generation, and unity, are all reflected on the standout track “Children”. This song is radio ready and bound to make even more people fall in love with the Biebs. The chorus is a club banger while the verses are pretty poems.
Purpose was insanely content driven, as it should have been.
Cheers Justin Bieber, you’ve done it.