1.) “The Sound” – The 1975
One day before the release of their sophomore album, I like it when you sleep, for you are so beautiful yet so unaware of it, pop synth Kings, The 1975, released their music video for their next hit, “The Sound”. Featuring pink neon hues and mean comments leaving an underlying subliminal message. Words like pretentious, unimaginative, annoying, boring, recycled, wannabees, etc. all briefly flash across the scene as the band dances around doing what they do best; play their music.
2.) “Stone Cold” – Demi Lovato
When I heard Demi was making a music video for this song, I knew it had to be just as epic as the vocals heard on it. She definitely did it justice. Lovato is seen in a bathtub, curled up by a fire, and trudging through a winter wonderland. Her flawless pale skin and raw emotion helps you find the beauty in every word she sings.
3.) “Work” – Rihanna feat. Drake
Seven and a half minutes of Rihanna seducing Drake?? OKAY. The first set is in a steamy nightclub where the ladies are twerking and getting down, the second? An intimate living room scene where Rihanna flirts with Drake using her twinkling eyes and trance-like hip rotations. This video will have you rooting for Drihanna for real… ❤
4.) “Colors” – Halsey
Halsey plays an innocent young daughter as her mother looks to find love. Teen Wolf star Tyler Posey plays the hunky high school jock who has the perfect cute smile and tennis skills. Blue is a major theme in the video as you see in almost every frame, not to mention the overall blue filter of the video itself. But, wait until the end… This video is not what I wanted it to be.
5.) “Youth” – Troye Sivan
Taking a slight departure from the heavy Blue Neighborhood music video trilogy Troye released several months ago, “Youth” is energetic and cute. “My youth is yours” echoes in your mind as you watch Sivan & friends dance around a house party filled with balloons, cups, and multi-colored twinkle lights. “Youth” is everything you thought it would be, not to mention tons of close ups of the eternally adorable Mr. Sivan.
6.) “It’s You” – Zayn Malik
Malik decides to prove his singing chops once again with this gorgeous love ballad. Directed by Ryan Hope (Sam Smith, “Lay Me Down”, Disclosure feat. Lorde, “Magnets”), “You” provides a melancholy look into the breakup between Malik and singer Perrie Edwards. The black & white video leaves a timeless look to it and scenes are slowed down to make you feel the emotional connection between Malik and the blonde beauty. You can watch the video only on Apple Music.
7.) “Work From Home” – Fifth Harmony feat. Ty Dolla $ign
Back at it again with the next club anthem. Taking hints from Rihanna, the girls twerk around a construction site singing “Work, work, work”. Lots of hair flips, booty poppin’, and sultry glances. Also, construction guys NEVER look like this…