The New Genre

EDMcrowd
Image: pages.vassar.edu

 

We’ve been hearing it on the radio, artists taking the EDM route with their new music. It’s the new marriage between hip-hop and EDM music. Something that seems like it wasn’t around until just last year. There’s no denying that Skrillex & Diplo’s uniquely blended formation sparked an increase in the EDM market. But, this year, seems to be the year of the new blended genre.

Electronic wizards like Flume, Snakehips, Steve Aoki, and Skrillex have all dipped their toes in this new style, all sounding different and cool as ever. Flume’s “Smoke and Retribution” features vocals by hip-hop rapper Vince Staples on an eclectic track mixing ions of tweaked sounds, feminine hooks, and scratchy raps. Snakehips is another artist playing with hip-hop influences using heavy bass to emphasize the hip-hop aspect. Their song, “Dimelo” features newcomer R&B/Hip-Hop smoothie Tory Lanez. The sounds are extremely manufactured in some parts and more naturally hip-hop in others, something that becomes candy to the ears.

Seasoned EDM vet, Steve Aoki has recently been mixing his sound up as well. His hot new track, “How Else” features Rich the Kid & ILoveMakonnen. You might remember a song telling us to turn up on Tuesday’s? Yeah, that was Makonnen’s along with the help of his friend Drake… “Else” stays true to Aoki’s impressive electronic mixes but adds in more bass, rhythm, and hip-hop verses. This song does the job of hyping crowds up with an impressive epic drop that every genre should be jealous of. Aoki has been hinting more recently about his future collab with Lil Uzi Vert on his Snapchat where he lets fans hear quick clips of the new sound he’s working on. From, what I hear, “How Else” is just the beginning of the hip-hop takeover.

Skrillex & Diplo came together in February of 2015 to create the genre-bending, 10 out of 10, album Skrillex & Diplo Presents Jack Ü. Diplo comes from more of a hip-hop/booty music angle, while Skrillex is from more of the experimental electronic route. An overwhelming contrast made for an impeccably beautiful album, thus beginning the mixture of genres. Rapper 2 Chainz appears on “Febreze” where fans got a taste of what was to come in the EDM scene. Diplo recently touched on the Jack Ü collab with Ryan Seacrest saying, “We had a different idea for music that he (Skrillex) wasn’t doing and I wasn’t doing, that was something that was new.” Skrillex has also branched out on his own for the song, “Show Me Love” featuring Chance the Rapper among others. “Love” is smooth but keeps a bumping bass line that mirrors Chance’s short and sweet rap.

I think there’s a creative spark in the music industry right now that is pushing people to be more outgoing with their sound. There’s no doubt that EDM music is continuing to rise in popularity, so marrying that with hip-hop sounds will only continue the steady incline of success we’ve seen in this genre.


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Music Mondays: “Say It”

Say It

 

Key Item: Embroidered bomber jacket

Color Concepts: Pastel’s and white

Shoe Situation: Common Projects pastel pink tennis shoes

flume-say-it-tove-lo

Flume seems to be on a role lately. Not only does he remix some of the coolest songs and make them even cooler (Listen to his rendition of “Tennis Courts” and “You & Me”) but he’s been collaborating with some of the best pop vocalists out right now. His last single “Never Be Like You” featuring Kai, is now everywhere. His latest, “Say It” features the sweet vocals of hippie-pop sensation Tove Lo. As usual, the song builds to a beautiful electronic blow-up that is as mesmerizing as the cover art that goes with it. Lo sings with a punchy whiny-ness that you can’t help but love. “Bite me babe, you make me love the pain, break my bed to make me wanna stay.” The song deals with the unexplainable pull of two people to be together but simply can’t. The lyrics remain passionately beautiful as Flume usually does. There’s a certain magic Flume has that other DJ’s cannot master.


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Who You Need: dvsn

Image: hip-hopvibe.com

WHO: dvsn

WHERE: Toronto

GENRE: R&B

TOP SONG: “Hallucinations”

 

 

dvsn (pronounced “division”) is quite the mystery. Dropping a subtle album on iTunes in early April titled Sept. 5th , this duo, signed to Drake’s OVO Sound label are making major waves in the R&B genre. Alongside similar artists like Majid Jordan and Miguel, dvsn mixes electronic sounds with R&B beats and the cherry on top? Impeccable vocals from singer Daniel Daley. Standout track “Hallucinations” feels like a cloudy dream as Daley’s vocals swoon you to sleep; “Tryna rewind ’til we’re back where we started, yeah that’s all I want, night after night after night I’m still haunted.” Another hot song off their debut is titled, “Too Deep” with credits going to  producer of the group Jefferies, Majid Jordan, Timbaland, the late Static Major, Maneesh, and other dvsn member Daniel Daley.

Jefferies told The Fader he started dvsn to “to explore some stuff that I normally wouldn’t get to do as this quote-unquote pop producer.” And that’s exactly what you hear on this album. Gospel-soul-like sounds that never seem to grace the radio waves. Each track takes you on a crazy trip into another world you can’t seem to get out of mentally (in a good way.) Jefferies has a strong hand in the OVO Sound producing crew and is bound to make you fall in love with him sooner or later. Although he keeps his identity on the low, dvsn might be the end of that.


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Music Mondays: “Something About You (ODESZA remix)”

Something About You

Key Item: Givenchy ripped sweater

Color Concepts: Black

Shoe Situation: Common Projects pastel pink tennis shoes

Accessory Must: Black canvas hat

Image via gottadancedirty.com
Image via gottadancedirty.com

“Something About You” serves us the more emotional side of electronic music with a drop that makes you feel as enlightened as the vocals on each verse. “What about a hit of your look?” is the chorus trigger. The song keeps all the royal elements of EDM with powerful vocals that hit your bones to the core. The lyrics are simple, poetic, and truthful. They talk about decisions, love, and just plain energy; something EDM knows a lot about. ODESZA always knows how to make a song that more magical, and that’s definitely what they did here. You picture yourself driving down a sunny highway with your hair flying out the window while your friend sits barefoot drinking a Snapple next to you. The sounds of birds chirping near the end of the song, give you an even more serene feeling as the song reaches its last climax.


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5 Things We Want to Hear on Drake’s “Views”

Views, is said to drop April 29.

I’ll be ready…

 

1.) Another Rihanna collab: “Work,” “What’s My Name,” “Take Care.” C’mon…we can’t get enough of this duo. Rihanna’s raspy voice and Drake’s gentle notes lead you into a romantic trance every time. A joint album should be in the future for these two.

couple
Image: starjoos.wordpress.com

 

2.) More tropical vibes: “Hotline Bling” had it and his latest single “One Dance” has it. Conga drums, shakers, and a thick beat. Could a Drake-ish “Work” be on Views? Most likely! And I hope so!

dancing
Gif via Giphy.com

 

3.) Something as hype as “Jumpman”: You just can’t help but rap to it. It has it all; punchy lyrics and an addicting beat. Not to mention, major party power. It gets the people going. Hopefully Drake has his own “Jumpman” on this album that spits some real dirt.

drizz
Image via mtv.com

 

4.) Lyrics about being “friends” with the Kardashians: We’ve seen him at the parties, posin’ for the Gram alongside TV’s favorite family. Now, let’s hear about which one you’re really “friends” with.

mama jenner
Image via ibtimes.com

 

5.) Another Majid Jordan duet: “Hold On We’re Going Home,” “My Love”… You can’t deny that Jordan brings just the right vibe to Drake’s soft spoken raps. The two compliment each other extremely well and I can only hope that Views brings us another collab.

Drake
Image: neonlimelight.com

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